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Remarketing
Advertising
Use Remarketing to Impact Every Step of the Customer Journey
Remarketing, also known as retargeting, is a strategic and effective digital marketing approach that re-engages past visitors to your website and converts them into new customers.
Remarketing can be an important part of your advertising strategy. Here are some of the ways it can benefit your brand:
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Drive awareness and consideration among new audiences
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Remind shoppers who have browsed your product to complete their purchase
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Show relevant ad creative and messaging based on audiences’ demonstrated interests and shopping signals
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Help move shoppers to the next stage of their customer journey
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Help encourage brand loyalty by engaging with former customers
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